Digitalisation driving change in the e-bike market

Bike Matrix, Noca, BikeFolder are just a few of the new ventures that have emerged over the past few years with a focus on data management in the bicycle industry. These companies have clearly identified a gap in the market at a time when digitalisation is becoming increasingly relevant in the value chain. The automotive industry has successfully automated data management, but the bicycle industry lags behind, impacting revenues, value chain transparency, and growth. Is change coming?