As urban cycling and e-bike adoption continue to grow, riders are looking for more than comfort and performance alone. Practical functionality, security, and adaptability are becoming increasingly important in daily riding environments.

POZZOLEONE, Italy - Sustainability, production efficiency and manufacturing in Europe spurred investments at the Selle Royal Group in recent years. The Stracciatella project, launched in November 2024, was a big step forward in sustainability, but also in quality control. During a visit, Bike Europe got all the details on this project and more.

Circular economy has been a popular term in the recent years because of the rise of the environmental awareness globally. If you google "circular economy", there are tons of the definitions that you can find online. By working together, SRAM and Velo give the term their own interpretation.

VICENZA, Italy - Selle Royal has unveiled a new proprietary technology that allows waste materials to be repurposed as padding for bicycle saddles. The Italian saddle manufacturer plans to debut the innovation, named the Stracciatella, on its Lookin and Lookin Evo saddles, in addition to the Essenza saddle for the OEM market.

Selle Italia presents its new GT-1 saddle dedicated to urban mobility and commuting. A lightweight, comfortable and eco-friendly solution.

Velo, a well-known saddle manufacturer, has just launched three new innovative saddles. With a track record in designing state-of-the-art saddles, grips and bartape for the bicycle industry, Velo's strategy has always been to listen to their customers' needs and go that extra mile by prioritising comfort, durability and performance.