Tektro offers OEM manufacturers a portfolio of innovative braking systems that meet the requirements of models ranging from entry-level to high-performance. The structured product line allows for targeted selection of suitable solutions for different mountain bike categories and applications. The latest innovation in the range is the top model EVO Pro, which opens up new possibilities for individual brake customization thanks to an innovative pressure point adjustment (PAD — Pad Activation Dial).

For nearly four decades, Tektro has been known for its high-quality braking systems. Now, with the fully automatic E.A.S.I. A12 shifting system, TRP introduces an innovation set to make a mark on the shifting market. OEMs looking for future-proof, fully integrated systems now have the opportunity to equip their e-bikes with an automatic shifting system that combines riding comfort and durability.

A look at the bicycle industry reveals various approaches to dealing with an economic downturn. Leading the way is one such strategy, as demonstrated by Tektro and TRP. For 2024, the bicycle component specialist has planned a series of product launches. The first unveiling will already take place at the Garda Bike Festival in May.

By appointing Silvan Schäfer as marketing coordinator for Europe, Tektro is set to intensify its marketing efforts across the continent. In addition to expanding its presence in Germany, the company plans to boost its visibility across several other European markets.

CHANGHUA, Taiwan - Product availability gave Tektro TRP a huge hike in demand for its bicycle components and brakes during the pandemic. The growing significance and quality made Tektro TRP an important partner for the ABS system of Bosch. But Tektro TRP had more in the pipeline as shown last week at Taipei Cycle Show.

Since establishing its European headquarters in 2019, the Taiwanese component manufacturer, TEKTRO, together with its premium brand TRP has invested heavily in ramping up its service offerings. Today, the team, based in the German town of Haßloch, an hour's drive from Frankfurt, supports OEs, DIs, dealers and media across Europe.