A look at the bicycle industry reveals various approaches to dealing with an economic downturn. Leading the way is one such strategy, as demonstrated by Tektro and TRP. For 2024, the bicycle component specialist has planned a series of product launches. The first unveiling will already take place at the Garda Bike Festival in May.

By appointing Silvan Schäfer as marketing coordinator for Europe, Tektro is set to intensify its marketing efforts across the continent. In addition to expanding its presence in Germany, the company plans to boost its visibility across several other European markets.

TAIPEI, Taiwan - Chinese drivetrain component manufacturer WheelTop made the step to launch a MTB group set for the first time. The prototype set comprised a derailleur, two batteries, and wireless shifter.

KOBLENZ, Germany - To develop a more sustainable titanium supply chain through the production of bicycle components, Canyon Bicycles is collaborating with a US-based developer of 100% recycled and low carbon titanium. IperionX has agreed upon an initial project to prototype Canyon bicycle parts, including for bicycle frames, via additive manufacturing methods.

With the new CUES ecosystem, Shimano presents a novel approach to its mid-tier lifestyle component line-up. The idea: new components that are designed not only to improve the shifting experience but also to make life easier for the industry through greater compatibility and an improved supply chain structure.

A hot topic in the bike industry currently is the quest for more sustainable bike components. The key to reaching real, long-term results, is to focus on the materials used to manufacture bike components, following-up with tangible targets leading to concrete impact.