German tyre specialist Schwalbe has undertaken a comprehensive realignment of its tour and everyday cycling portfolio, restructuring its range into three clearly defined product families: Marathon, Motion, and Hybrid. By consolidating its offering, the brand aims to simplify point-of-sale guidance, streamline inventory management across the global bike trade, and set a unified structural benchmark for its overarching brand architecture.

A 'World Leading Show' doesn't just appear out of nowhere, as became clear after the first presentation of 'towards tomorrow - European Bike Show' at the fairground in Cologne, Germany. Building a leading trade show takes time, so the industry will have to live with a fragmented show landscape for some years as Eurobike is also ambitious. The German industry association has taken on a major responsibility for the industry worldwide by pulling out of the Frankfurt show and launching a new one.

hGears Schramberg GmbH has filed an application for insolvency proceedings under self-administration with the Local Court of Rottweil, Germany. According to a company statement, the aim is to advance the necessary restructuring of the Schramberg site within an orderly legal framework and to create the conditions for a viable structure for the future.

The German bicycle market rose 10% year on year between January and June, while e-bike sales increased slightly by 2%. Despite this positive market development, the German industry association ZIV is careful in its reporting and calls it only a 'slow recovery'.

The motor system has been selected. Fork, drivetrain, brakes and wheels are locked in. The product manager works through the BOM, and then comes the question: Are we actually connected-ready? Surprisingly often, the answer is: not yet.

The move back to the June/July time window for Eurobike 2027, as Bike Europe reported last week, was only part of the new show concept Fairnamic developed. CEO Philipp Ferger and show director Matthias Pietsch have now explained what they learned from the previous show and how they implemented that in the 2027 edition. In a new turnaround, "the date and the rhythm of Eurobike had to be reviewed," they said.