Turkish bicycle manufacturer Kron was waiting for the right time to buy. In its 25 years, the company had manufactured for a variety of small OEMs, but was looking for a new European brand to invest in. So when Nishiki, a Nordic heritage brand with a signature look and a reputation for quality, came onto the market, Kron jumped at the opportunity.

A recent consumer survey across Germany, France, Belgium and the Netherlands shows distinct differences in purchasing behaviour and e-bike-buying priorities.

If you look hard enough, there have been some positives in recent business news for the cycling industry — from the growth of key e-commerce retailers and the resilience of premium brands to positive sales recovery signals in the market. In this new study, Shift Media Leaderboard shares key trends in consumer interest: which products are consumers searching for?

As part of a share deal with Asian Tri Star Inc. (Tri Star Group) on 12 February, the lifting of the insolvency proceedings paved the road for a restart of the more than 100-year-old traditional company, Sprick. It has been a long and tough ride for the responsible insolvency administrator, Axel Geese from Streitbörger PartgmbB. Since the traditional German bicycle producer Sprick Rowery (aka Sprick Cycle) filed for insolvency at the end of 2024, Geese has been searching for someone to revive the long-established bicycle manufacturer.

Sushi Mobility GmbH, the once-bankrupt e-bike start-up, has been rescued from insolvency. With its latest investment, Wealth Collect Holding GmbH (WCH) hopes to breathe new life into Sushi Mobility, which slipped into insolvency on 14 November 2025. No details of the purchase price have been disclosed.

Donkey Republic's latest financing round demonstrates that investors have not lost interest in bicycles and cycling more broadly. Private equity and other investors turned away from the bicycle industry after the troubles at Accell Group, Rad Power, VanMoof, Scott Sports and many others. Donkey Republic proves the opposite. They initially set out to raise DKK 15-30 million (€2-4 million), but due to strong interest, the transaction was over-subscribed and the amount raised was upsized to DKK 75 million (€10 million).