ZEIST, The Netherlands - Will the European e-bike market ever reach the market share of 70%-80% that industry insiders dreamed of during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain and Switzerland clearly shows a slowdown in sales and even a contraction in some markets.

HO CHI MINH CITY, Vietnam - Taiwan's renowned bicycle frame builder Astro Tech Co., Ltd. celebrated the groundbreaking ceremony for its new production facility in Phu Chanh Industrial Park (north of Ho Chi Minh City) last Tuesday. Having produced for 24 years in Vietnam already, mass production in the new factory is scheduled to start in the fourth quarter of 2026.

ZEIST, the Netherlands - "A Global Bicycle Purchasing Index will professionalise the sector, as we have seen before in other industries. It gives you a verified outlook on what to expect in the supply chain, and not what you have heard from your connections, rumouring around in the sector." Bike Europe talked with Jeroen Both, former chief supply chain officer and member of the board of management at Accell Group, on the launch of Bike Europe's Global Bicycle Purchasing Index (GBPI) in partnership with Eurobike.

PALENCIA, Spain - To develop solutions that improve the efficiency and performance of e-bikes, Mahle SmartBike Systems has announced a new investment round of between €10 and €12 million annually in R&D. The announcement came shortly after Mahle CEO Arnd Franz stated that, "the e-bike sector was their standout success, supplying more than 60 e-bike brands across all segments."

SCHRAMBERG, Germany - The financial results published by e-bike motor component manufacturer hGears are an important indicator of the market expectations of leading European e-bike brands. For the first quarter of 2025, hGears reports a 32.1% sales decline for its e-bike division. For the rest of 2025, hGears expects a further decline of the e-bike market.

BRUSSELS, Belgium — The Belgian e-bike brand is in hot water after customers called out unexpectedly long wait times and a lack of transparency from the company. It's safe to say Cowboy has had a rough start to the year, as the e-bike manufacturer has attempted to navigate a production relocation, frame recall and now backordering issue - all in the span of a few months.

Germany/the Netherlands - Key economic and sourcing data has turned out to be an essential tool in steering the industry in today's challenging and volatile markets. The bicycle industry currently lacks the information needed to identify future market trends and a sourcing benchmark. Eurobike and Bike Europe will close this gap together in cooperation with the market research institute IFH Cologne in Germany.

FRANKFURT, Germany - In the last few years, the Eurobike kickoff event Leader's Night has established itself as a key event on the agenda for the industry's decision-makers. Executive speakers on stage provide expert knowledge for a resilient and future-oriented industry. Also this year, financial service providers, mobility investors and exceptional athletes that may contribute to new business models will enter the stage.

SANTA CRUZ, California - A global recall has been issued for the Santa Cruz Heckler 9 bike model after multiple battery fires were reported. The Santa Cruz-based company, a subset of the Dutch transport conglomerate Pon Holdings, first issued the recall in May, warning customers that the e-bike's lithium-ion battery can overheat and pose a fire hazard.

With a rich heritage in bicycle manufacturing and an ambitious international mindset, Polygon Bikes of Insera Sena is returning to Europe with a fresh strategy. After successfully expanding into American and Australian markets, Polygon is now actively recruiting across the European continent and has a lot to offer in return.

GENEVA, Switzerland - The global sporting goods industry has launched the first-ever Sporting Goods Physical Activity Impact Report. The report highlights the escalating global physical inactivity crisis and the urgent need for increased cross-sector collaboration. It may sound contradictory. More and more people are using bicycles for mobility, but this industry is also experiencing the consequences of an increase in inactivity in the field of cycling sports.

Will the e-bike market in Europe ever reach a market share of 70% or even 80%, as predicted by industry insiders during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain, and Switzerland clearly shows a slowdown in sales, and even a contraction in some markets, but there are some silver linings. This online magazine examines the current sales trends across Europe.

HELSINKI, Finland - The Finnish bike sector may face a serious stagnation and decline of sales this year due to the national government's recent decision to abolish the tax benefit for companies' bicycles beginning in 2026.

PARIS, France - The electric scooter market in France is continuing its downward spiral. According to the eighth edition of the Micromobility Market Barometer, co-published by Mobilians and Smart Mobility Lab, 2024 marks the third consecutive year of decline for motorised personal mobility devices (EDPMs), a segment overwhelmingly dominated by electric scooters.

COPENHAGEN, Denmark - The Danish bike sector is steadily growing these days, thanks to the ever-growing demand for e-bikes and the country's emphasis on living an active, health-conscious lifestyle.

ANNECY, France - The developing X-Tend e-bike system for road and gravel was one of the more valuable assets the Bourrelier group acquired Mavic in 2020. Making the product ready for mass production, and subsequently for the market, was a big challenge. Mavic overcame this undertaking and is currently consulting interested OEMs.

TAICHUNG, Taiwan - The countryside just north of Taichung houses one of those smaller, high-tech companies which characterise the bicycle industry supply chain in Taiwan. The family company Ora Engineering was founded in 1996 as an innovator in the metal forming and welding industry. Today the company supplies a range of frames, parts and components, particularly in titanium, to the global market with an export share of 98%.

TOKYO, Japan - The bicycle industry in Japan is known to function in isolation, apart from global trends. Domestic sales are largely dominated by low-value, Chinese-made bicycles. But the market is waking up, seeing the benefits of cycling as a means of transport and the positive side effects on health. "The Japan Bicycle Promotion Institute (JBPI) developed various initiatives to open up the market and take it to the next level, including an annual show and market data gathering," said Professor Tetsuya Komagata, President of the Japan Bicycle Promotion Institute (JBPI), in an interview with Bike Europe. Komagata has extensively studied the history of the Japan-China bicycle industry and offered his insights.

NANTOU, Taiwan - As a company founded in 2020, Yota Cycles has witnessed both sides of the bicycle market pendulum. In the current downswing, the e-bike manufacturer looks positively toward the future.