E-bikes bring value to challenged market

E-bikes bring value to challenged market

The European bicycle market ended up in the inevitable correction phase after the corona related sales boom. It goes without saying that this situation was expected, the question was only, when? While 2022 sales are lower than 2021 throughout Europe's main markets, the e-bike continues to drive the market. What's happening? This Online Magazine examines the market developments in 2022 and the impact this has on product developments expected at Eurobike.

Highlights in this latest online magazine (Issue 27 | June 2023) include:

  • Eurobike thrives on popularity of e-bikes
  • E-bike sales grow amidst market slowdown
  • German consumers more reluctant to buy
  • E-bikes boost turnover in key European markets
Ernst Brust specifically mentioned the e-bikes of the Chinese brand Fiido. Their design easily allows to change the motor support limit from 25 km/h to 50 km/h. – Photo Fiido

Will the e-bike become a victim of its own success?

AMSTERDAM, the Netherlands - The import statistics of the European Union clearly indicate that China regained its leading position as e-bike supplier for Europe's market. At the same time, the market is drowned with cheap and non-compliant China made e-bikes whose sellers shamelessly advertise the presence of a throttle and how to circumvent the maximum support of 25 km/h. How should the industry respond to these market developments?

From left to right: Niels Penning, Greg Schouten, Ferry Post, Jeroen van Kester.

Tracefy expands organization to drive international growth

To support its rapid growth, Tracefy recently expanded its management team. Ferry Post has been appointed as sales director and Greg Schouten as technical director. This allows Niels Penning, as general manager, to focus more on overall company leadership, while Jeroen van Kester, director of marketing and new business, will concentrate on international markets and opportunities for Tracefy's GPS solutions beyond the bicycle industry.

Looking at the market shares mentioned by Ernst Brust you could question how much room is left for newcomers. – Photo Bike Europe

Velotech's analysis of the e-drive market reveals lack of critical...

SCHWEINFURT, Germany - No other product in the industry is so sorely missing validated market data than e-bike drive systems. The market dominance of Bosch is obvious, but what about the other suppliers and how many other brands are relevant anyway?

Cambodia’s e-bike export in units is still small, but production has made a remarkable start this year. - Photo Council for Development of Cambodia

Cambodia gradually shifting exports from bicycles to e-bikes

PHNOM PENH, Cambodia - The slow recovery of the Cambodian bicycle export to the European Union prompted the country's five assemblers to look for new markets. The once leading importer of bicycles into the EU-27 is also facing fierce competition of other major bicycle exporting countries like China and Bangladesh.