Nokobike's recent growth has been impressive, doubling its turnover compared to the previous year. This achievement comes as the company adopts a forward-thinking strategy, blending technological advancements with Italian craftsmanship. Nokobike aims to strengthen the ‘Made in Italy’ brand, renowned for its quality and attention to detail, at a time when this mark of excellence is diminishing in the global market.
Made in Italy
Looking ahead, Nokobike has set an ambitious target of achieving 11 million euros in revenue by 2034. This goal reflects the company’s confidence in its innovative business model, which blends cutting-edge technology, high-quality products, and a commitment to sustainable mobility while maintaining its strong Italian identity. Beyond growth, the company aims to redefine industry standards and establish itself as a leader in sustainable mobility.
“Our vision is clear: we are determined to shape the future of sustainable mobility through revolutionary solutions and a steadfast commitment to excellence,” says Luca Coffa, CEO of Nokobike. “Our rapid growth, fueled by the legacy of Made in Italy, marks the beginning of a journey toward global leadership.”
Launch of Grinta components
One of the most important moments of the inauguration was the launch of the new Grinta product line, a comprehensive range of innovative components and accessories for both muscle-powered and e-bikes. This line represents a major milestone for Nokobike, which, after three years of intense research and development, has achieved the ability to internally produce components that meet the technical and performance needs of its customers. This is crucial, as finding suppliers capable of meeting such specific requirements is not always easy, and now Nokobike can guarantee tailor-made solutions for the expectations of the most demanding cyclists.
A key feature of the Grinta line is the new Grinta System, an electric motor system that includes an external bottle-shaped battery (available in capacities from 252 to 378 Wh) and a 43Nm torque motor mounted on the rear hub. This innovative system, already integrated into one of the newly launched products at the event, the Nokolight, a 12.8 kg e-bike, is designed to offer power and range without compromising on lightness and functional design.
In addition to the electric motor, the Grinta line includes aluminum and carbon components that emphasize durability and performance. By offering these high-quality parts, Nokobike aims to satisfy the most discerning cyclists, setting new benchmarks for the cycling industry.
Introducing the all-new range of five e-bike models
During the factory’s opening, Nokobike also showcased five new e-bike models, each designed with specific riders in mind. These include:
- Nokolight: Equipped with the Grinta system and the external bottle-shaped battery, it offers a combination of power and lightness, ideal for those seeking high performance with a distinctive design.
- Nokomagma: An ultra-light full carbon gravel bike, weighing just 12.8 kg, designed to tackle any terrain with agility and durability, perfect for long distances and adventurous riders.
- Nokoblaze: A trekking e-bike equipped with an innovative LED lighting system integrated into the frame (front and rear) and a display built into the handlebar, combining the technology of the new Truckrun central motor.
- Noko X-treme: The brand’s first full carbon e-road bike, designed to offer ultra-performance on the road. This lightweight and aerodynamic model is aimed at road cycling enthusiasts seeking maximum efficiency.
- Nokosmart: Equipped with the innovative Grinta system and its signature external battery, this e-bike is designed with a step-thru frame for enhanced comfort and accessibility. The model features a single-speed belt drive combined with a 5-speed automatic transmission, providing riders with a smooth, effortless experience. It's an ideal choice for those seeking a balance between advanced performance and straightforward, practical use, making it suitable for a wide range of cyclists.
Brand ambassador: Andrea Dovizioso - MotoGP
Nokobike has announced a notable partnership with Andrea Dovizioso, the renowned former MotoGP rider, who will serve as the brand's official ambassador. Dovizioso’s career, known for its precision, determination, and innovation, aligns closely with Nokobike’s values, making him a fitting representative for the company’s commitment to excellence and forward-thinking mobility solutions.
A 1.7 MW photovoltaic park
As sustainability becomes increasingly essential, Nokobike has positioned itself as a leader in green innovation, making environmental responsibility a core pillar of its operations. The newly opened factory is not only a state-of-the-art production facility but also a symbol of how industry can evolve to align with environmental goals.
Central to this effort is the installation of a 1.7 MW photovoltaic system, enabling the company to meet a significant portion of its energy needs through solar power, thereby substantially reducing its CO2 emissions and moving towards a more sustainable future.
CEO statement
“The inauguration of this new facility represents a milestone for Nokobike. We are proud to create products that improve our customers' lives, reduce environmental impact, and innovate the mobility sector. Our commitment to the future is ambitious, and we are ready to carry out this vision with determination and passion,” says Luca Coffa.
This article is sponsored by Nokobike.
