At Eurobike, the PICO motor was highlighted for its advanced technology and its potential to meet the growing demand for stylish and affordable city e-bikes. OLI eBike Systems has established itself as a game-changer by offering a motor that opens new doors for brands seeking to expand their urban product ranges.
Why PICO appeals to both brands and frame makers
A major reason for PICO's success is its ability to appeal to both established brands and frame makers. At Taichung Bike Week, PICO received similar enthusiasm, thanks to its compact size, silent operation, and smooth pedal feel—ideal for manufacturers aiming to create high-performance e-bikes that provide a premium experience.
PICO’s straightforward design allows for easy integration with different frame styles, opening numerous possibilities for new bike models. Several frame makers are already preparing to introduce open mould frames optimized for PICO by 2025.
A flexible supply chain with European focus
OLI combines global production with a local focus. PICO is manufactured in Vietnam under Form A certification, while components are stocked in Europe, mainly at the headquarters in Italy, enabling a responsive European supply chain. This setup minimizes shipping times and logistics costs, offering a competitive advantage in time-to-market and cost efficiency for European brands. This strong European connection ensures the production and distribution processes align closely with regional standards and expectations.
Solution for overstock
The current market crisis has left many manufacturers with a surplus of frames, both in Europe and Asia. OLI has responded to this challenge by offering motors that are interchangeable, such as ‘Edge’ and ‘Move-N’ with some of the most well-known brands in the industry: this flexibility offers manufacturers a viable solution to the issue of overstocked frames.
Instead of leaving surplus frames unused, manufacturers can equip them with OLI’s motors to create affordable e-bikes for a variety of segments – from urban and trekking bikes to mountain and cargo e-bikes. This strategy not only helps clear inventory but also provides brands with the opportunity to offer competitive e-bike models at lower price points.
Expanding their sales technical team
As a result of OLI eBike Systems' rapid growth, the company is now focusing its expansion efforts on Northern Europe, with particular emphasis on Germany. To support this initiative, the company is actively seeking qualified professionals to join its technical and sales team.
This article is sponsored by OLI eBike Systems.
