VanMoof新管理團隊從何而來?

VanMoof新管理團隊從何而來?
Lavoie共同執行長Elloit Wertheimer和營運長Quinten de Hass合影。照片來源/VanMoof

英國,沃金(Woking)— VanMoof去年夏季宣布破產後,在重啟之時勢必得大幅調整策略,不過VanMoof新東家McLaren Applied子公司Lavoie,並未給自己太多時間研究最佳可行的生意模式。除重新調整零售和服務策略之外,該公司也再次開啟零件供應鏈並開發新零件。

Lavoie說明決定買下VanMoof的理由表示:「我們收購VanMoof是因為我們堅信其品牌及產品。」這會對他們的新策略發揮什麼作用?Lavoie共同執行長Elliot Wertheimer(以下簡稱EW)和營運長Quinten de Haas(以下簡稱QH)於訪談中與Bike Europe談論他們對VanMoof的願景。

問:VanMoof宣布重整零售及服務策略,請您說明一下這對市場來說,代表什麼?

QH答:在我們重啟公司後,發生了很多事情。我們的首要重點一直都是維持客群,現在也是,因此我們需要有個配合網絡,為我們的自行車提供服務。過去數月相當繁忙,我們也和超過50個據點簽下服務合約。我們從過去經驗當中學到很多,所以決定針對服務網絡做出大幅度調整。我們會終止所有自家服務據點和門市,專注在已經過驗證的模式,透過一個專業網絡,裡面的夥伴都已在經營自行車維修店。

問:有VanMoof 1.0的前車之鑑,您如何說服自行車店家加入服務網絡?

QH答:當然我們是從一個良好的基礎開始,有65間自行車店加入,過去都為VanMoof提供服務。他們多數都願意再次與我們合作,不過我們現在逐漸邁入下個階段,我們收到許多合作訓問,我們也計劃把目標放得更遠。

問:Elliot於12月受訪美國媒體《the Verge》,他當時說明還在和北美債權人討論重組,請問這程序已完成了嗎?

EW答:北美的部分還在討論中,由於這是一間經營中的健全公司,這部分花費的時間較長,不過我們正全力加快腳步。

問:針對改善供應鏈的永續性和管理,您做出了什麼樣的改變?

EW答:多數零件仍是由現有供應商承包,同時我們也追求改善品質。人們不知道的是新一代的零件其實有諸多改良提升,也更可靠。在IT基礎設施部分,我們仍面臨一些難題,這也是為何我們推動改良韌體,同時協助使用舊式零件的用戶。新一代零件的最大差別在於可靠性和可維修性。過去的不良率顯然比業界標準更高,不過多數並不嚴重,最大的問題在於可維修性。

問:您會保留VanMoof一貫的產品設計策略嗎?

QH:我們肯定會保留VanMoof的特色,包含技術。這當中有許多複雜之處,不過設計和特點是人們真正看重的。

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